It may not be my place to say, but I think a good number of authors should read this post that discusses realistic expectations. As a small publisher, I would like to point out that it is equally as difficult for a small to middling publisher to promote your work as it is for you in this over-flushed world of publishing – but that doesn’t mean we should stop trying. We work hand in hand with every one of our authors to promote them as strongly as they work to promote themselves, but we can only do so if, one – they are working at promoting their own work; and two – they make us (the publisher) aware of it. Please, read the blog post. There is a great deal of ‘real world’ knowledge to be found here… whether or not the genre references are specific to you.